The scientific conference "INTERNET AND MODERN SOCIETY - 2002"

Management of Innovative Process: the Internet Communities

Y.V. Vorontsova

Moscow Social Humanitarian Academy

World Wide Web has become an important channel for organizing the communities on the different social levels. The Internet provides the opportunity for interaction of the masses with the knowledge elite, interchanging of Intellectual Capital, and, meanwhile, impressing the target audience with the value of the offered services or goods. The Net Community is based on the innovator approach and the applied analyze of the influence factors. The aim of any Internet Community is to make any informative human being to interact for the further structural knowledge development.

[Russian version]

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