During the parliament and president elections in Russia 1999-2000 the Internet
was first used by politicians as an instrument of communication. It had been
determined by the following factors: the growing role of mass-media in Russian
politics, social and demographic features of the Russian Internet audience,
the spreading of the myths about the Internet in the public opinion. The summarizing
of the experience of the election campaign 1999-2000 gives an opportunity to
mark out the following technologies: demonstration in mass-media of a politician
using the Internet as the symbol of progress; presentation in mass-media of
a politician's position in the Internet, adequate to his position in political
life; imitation of the functioning political structure in the Internet; making
of the show of the Internet audience supporting a politician; using of the Internet
as a communication instrument with no limitations of ordinary mass-media; legitimating
of information through its publication in the Internet and retranslation in
the press and television.
Original URL http://imsconference2002.spbu.ru/02-enGOVf09.htm |